Coors light s summer is looking bright.
Coors light chill sunglasses.
To start the summer coors light created some new summer packaging.
Coors light is kicking off the next phase of its made to chill campaign with a dog adoption program and a new spot that celebrates skipping cuffing season.
There s no better way to unwind than will a cold beer am i right.
A pair of shades.
Even at the highest peaks that mountain cold beer needs the perfect temp.
When the mountains turn blue it s.
Coors is 4 2 abv light beer that is always lagered filtered and packaged cold.
Check out the coors light website for ingredients exclusive swag and more info on the coors light xp app.
The latest installment of the beer brand s made to chill campaign is a new seasonal look that marries its famous snow topped rocky mountain iconography with a ubiquitous symbol of summer.
And just like the mountains on coors light s standard cans the sunglasses feature the same technology that turns them blue when the beer.
The new 15 second spot which fits definitively in the oeuvre the brand has created within its made to chill world features a sweatpants clad woman grabbing a takeout box and a coors light from her refrigerator and settling in.
Coors light summer chill sweepstakes june 24 2020 coors light summer chill sweepstakes gave the amazing opportunity to win a pair of coors light ray ban wayfarer sunglasses.
Instead of those icy mountains turning blue when the can gets cold some chill sunglasses appear.
You can t forget sunglasses while you re out in the sun.
Sunglasses are an iconic symbol of summertime chill and we re hopeful that linking the technology to the frames on our can will introduce a new wave of legal age drinkers to a truly unique element of our packaging said katie powell associate marketing manager for coors light in a statement.