The spots will air across tv digital and online video media.
Coors light chill can.
Since launching last year made to chill has yielded positive trends for coors light which saw significant trend improvement in the back half of 2019 behind the campaign.
The brand is backing the campaign with new 6 and 15 second ads called float featuring coors light s signature mountain in the background as the new summer cans float along a river in a valley below.
The coulduseabeer spot will be running in combination with coors light s regular made to chill creative work over the coming weeks.
Coors light is offering a solution for folks who need a break from meeting calls and virtual town halls but don t want their team to know they ditched.
And just like the mountains on coors light s standard cans the sunglasses feature the same technology that turns them blue when the beer.
Instead of those icy mountains turning blue when the can gets cold some chill sunglasses appear.
To start the summer coors light created some new summer packaging.
It doesn t get colder than this.
Even at the highest peaks that mountain cold beer needs the perfect temp.
You can watch the ad in its entirety here.
26 2015 by armin.
For full access subscribe to brand new cost per month year 2 20 click here to subscribe.
Then you can join coors light summer chill sweepstakes.
The latest installment of the beer brand s made to chill campaign is a new seasonal look that marries its famous snow topped rocky mountain iconography with a ubiquitous symbol of summer.
Check out the coors light website for ingredients exclusive swag and more info on the coors light xp app.
Coors light also unveiled its latest ad from the brand s made to chill campaign that highlights the sweepstakes and encourages people to celebrate the simple joy of getting outside and taking a.
A pair of shades.
Interested and eligible entrant can visit officials rules by clicking on sweepstakes rules the link is given below.
The candidates must submit their entry before the last date of sweepstakes.
Coors light s summer is looking bright.
When the mountains turn blue it s.
No comments on new logo and packaging for coors light by turner duckworth industry consumer products tags beer script turner duckworth.
A lighter light beer before.
The beer s new summer packaging is available nationwide.
The campaign created by ddbwas directed by noam murro.
Coors is 4 2 abv light beer that is always lagered filtered and packaged cold.
You can join this by following some basic rules of sweepstakes.
In another appeal to homebound americans coors light has unveiled a number.
Liz taylor global cco at leo burnett said.